Earlier this week I had the opportuinty to pass a referral to a law firm in another part of the country. My contact was looking for a law firm in this city.
When I spoke to the law firm, I was told that only the Office Manager processed new enquiries and that she was away for two days. Amazingly I was asked to call back in 48 hours. When I asked to speak to one of the partners, my request was declined.
Would you wait 48 hours to pass a referral to a law firm?
Or would you conclude like me that maybe they are not looking for new clients!
Rod Sloane
Solicitors Institute
It's hardly surprising that many law firm marketing managers move on so quickly. The incredibly conservative nature of most solicitors, allied to the cumbersome nature of many solicitors partnerships, will simply frustrate the creative urges of most marketing managers. Until the majority of solicitors wake up to the simple fact that they need to market their services, the number of good marketing jobs in solicitors practices will remain few and far between.
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