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After graduating with an Economics Degree from the University of Portsmouth, I spent 15 years working in corporate sales and marketing with IBM and Computer Associates. I have spent the last ten years in business development with professional services firms.

I am the Director of the Solicitors Institute, a law firm marketing consultancy which works with solicitors who want to attract profitable new clients and law firms who want to grow their revenue. I have also created and personally deliver the “How to Attract Profitable New Clients” workshop.

“How to Attract Profitable New Clients” is a compelling law firm marketing workshop, which will leave you with dozens of practical, established, no-nonsense, predictable strategies to help you market your law firm more profitably, today.

Whether you are a sole practitioner or a partner in an international firm, I will challenge your beliefs in marketing your law firm. The workshop answers the questions of who should be responsible for attracting new clients and how much time you should allocate for these activities.

“How to Attract Profitable New Clients” is ideal for solicitors who are sceptical about marketing and do not believe they have time for marketing activities.

My keys to success are a belief that “Persistence Pays “and that” Nobody cares how much you know, until they know how much you care.”

I live with my wife and daughter in Ealing, West London.
To relax I enjoy sailing and the life time challenge of striking a golf ball straight.

For more about Rod Sloane and
Profitable Law Firm Marketing visit


cricket, Blackpool FC, golf & Nepalese cuisine