Is Strategy the New Term for Marketing?

Philadelphia law firm Pepper Hamiltion have appointed their first Chief Strategy Officer.

His main responsilibity is to "help the firm identify and pursue growth and marketing opportunities, including new geographies, combinations and lateral acquisitions."

So is a law firm's primary strategy, marketing their legal services?

Comments

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[lucas law center]

I think it is because in every company they need strategy so that it will expand or develop this.

Daniel

[Anders blogger in marketing]

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